“If your business is not on the internet, then your business will be out of business”
It all started on August 6, 1991, when the world’s first website was created by
Tim Berners-Lee was hosted on a NeXT computer.
The rest is history. Any piece of information you need is now literally one tap away. You can now access millions of websites online and get instant access to information that otherwise would have been difficult to get.
When a website provides you with a way to store such information, why not use it for your benefit?
This is where we can draw a connection between businesses and websites. Websites provide various avenues and opportunities for growing businesses to flourish.
So, how does a website help?
Make your presence felt online
You might have an already well-established business, but why stop when you can grow more?
Websites provide a platform to let anyone on the internet know about your presence.
Especially in the modern-day, where everything relies on the internet, it’s quite necessary to have a presence online.
Want to know more about me?
How does someone know more about your company? Sure, they can call up one of your numbers, but what if you are not available?
This is where a website comes into play.
All of your information is present and by merely scrolling up and down, a potential customer can understand everything he needs to about your company.
Increase your credibility and trust
How does a website increase my credibility?
Customers expect to have all their needs answered.
They need a platform where they can just have a glance and understand all about a business.
What’s better than a website to do that?
How does a potential customer contact you?
Sure, you can have your contact all over social media or hoardings or any other place, but in the end, a person needs to be comfortable in choosing how they communicate.
A website not only provides your contact, but it also provides other ways of communication through comments, FAQs, chatbots, live customer interactions, and many more.
Spread the word
How do you spread the word about your company?
Ads, billboards, social media, among others, are all quite effective, but how about taking this a step further and creating a community around your business?
Websites can prove to be a platform for open community discussions, which makes the customers feel closer to the businesses than is normally possible by other means. An attractive and well-designed website is bound to catch anyone’s attention and increase the company’s reach out into the community.
Usage of referrals, where customers can get discounts by referring your websites to others, can be an effective way of spreading the word.
Demonstrate what you can offer
How is this useful to me?
This is exactly what a customer thinks before buying a product or service.
You can provide answers to that question on your website.
Let the potential customers know what you can give them.
Your business might operate locally or within the confines of a country, but a website has its reach all over the world.
You can easily increase your customer base by reaching out to overseas customers, which wouldn’t have been possible without a website.
Those are all the reasons you need to create a website. If you are still in doubt, just read the quote by Bill Gates at the beginning of this article again.