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What is Digital Marketing? And Why Should You Care?

Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication to connect with potential customers.

The act of selling products or services through digital channels such as social media, search engines, email, and mobile apps is known as Digital Marketing. In a sense, digital marketing refers to any type of marketing that uses electronic devices.

Digital marketing is an important element of your company's success since it allows you to establish an authoritative online presence. 89 percent of marketers believe that techniques such as search engine optimisation (SEO) are effective. Pay-per-click (PPC) advertising, for example, can boost brand awareness by up to 80%.

Why does your business need Digital Marketing?

1. Affordability

Because of its affordability, digital marketing has opened up the marketing arena to smaller and medium-sized businesses all over the world, putting them on an equal footing with larger corporations. For example, Facebook advertising via ad campaign features like "boost posts" costs a fraction of the price of printing flyers and can target a certain demographic.

At the same time, you have a much bigger audience with the ability to reach the entire world, and less paper ends up in landfills. Similarly, online banner ads on websites are typically less expensive than those in more traditional channels such as daily newspapers or magazines.

2. Targeting the right audience

The ability to target a specific audience is one of the reasons which makes digital marketing very important. The interactions with the target audience are focused on achieving a certain goal. For example, one can target a certain person using e-mail marketing. As a result, digital marketing is regarded as the most personalised type of advertising.

Imagine being able to promote your products or services directly to those who are interested in them. You may reach out to leads who are interested in your business/product directly through digital marketing. You don't have to wait for people to notice your traditional marketing efforts and contact you.

3. Flexibility

Banner advertisements, email marketing, content marketing, and social media postings are just a few examples of high-quality digital marketing. As a result, understanding how to advertise oneself effectively on the internet opens up a world of possibilities for future publicity campaigns. You may also evaluate and terminate initiatives that aren't functioning well in real-time using digital marketing.

4. Expansion

You can use digital marketing to appeal to individuals and increase your company's reach. You can increase brand recognition and sales by using Google Shopping Ads and brand awareness initiatives. If you are a small business you can also use social media like Twitter, Facebook, and Instagram to promote your products and services.

Digital marketing is not restricted to a single geographical location. Customers can access the internet from anywhere on the planet. Digital marketing helps in reaching your customers around the world which exponentially increases your sales.

5. Interactivity

Companies can use digital marketing to make their customers feel valued and part of the community they're creating. Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This demonstrates that you care about what your consumers have to say and think, making them feel valued.

6. Authority

Digital marketing enables you to appear as the industry expert(that you are in), resulting in increased confidence in your company. Commenting on issues and controversies relating to your product or business is simple with digital marketing. You can position yourself as an authority on such issues in this way, leading people to trust you, return for more information, and buy from you.

7. Increases revenue

Companies that use digital marketing earn more revenue than those that don't. More conversions are the result of a good digital marketing campaign, according to an analysis by Forbes, when content marketing is combined with other marketing tactics, it generates a high engagement and, as a result, increased income.

Increasing revenue can be done in a variety of methods on the internet. The most extensively utilised pay per click (PPC) or cost per click (CPC) advertising methods are Shopping, paid search, display, and retargeting ads.



Digital marketing is crucial in the survival of today's businesses. You need to expose your brand to a bigger audience if you want your business to grow.

Digital marketing can help your organisation grow and reach new heights. You'll be able to start a variety of digital marketing campaigns to help your business reach its objectives.

Digital marketing may appear complicated at first, but once you learn more about it, you'll find that it has a lot of potential to help your business grow.

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