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What are Facebook ads? How can they help a business grow?
Facebook offers a variety of advertising formats, and the Facebook Ads Manager will help you choose a format based on your business’ marketing objectives.
Ads that run only through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats—a single image, video, slideshows, and more. These ads helps in target extremely specific audiences.
Creating an ad on Facebook differs from posting on a page. Everything about Facebook ads—from the wording you use to the time you place them—plays a role in the amount of traffic they drive to your site.
Facebook claims they are 89% accurate with targeting campaigns. Whether a business wants to target a completely new audience or an audience similar to its current audience, Facebook is flexible.
Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your voice. Plus, you can reach the people who matter most to you, as explained in the social network’s beginner's guide.
The essential component of this definition is the word "paid." Anyone can post on their Facebook page for free—but you never know who's going to see your post.
A paid ad lets you target a particular demographic, and you can be as specific or as broad as you’d like.
You even get to determine what user actions you want to pay for. That doesn't mean that Facebook will only charge you when your ad works the way you want it to, but you can choose how they bill you, such as being charged by the number of views or clicks. You have different options depending on the goals you set for your ads.
Almost 96% of social media marketers believe Facebook provides the best return on investment (ROI) of all the platforms out there. And there's a good reason for that:
"Facebook" is the most popular search term worldwide.
The platform has 2.4 billion users and over 7 million advertisers.
People use it for an average of 35 minutes a day.
68% of adults in the US have an active account.
Here are some reasons about how Facebook ads can help a business grow:
1) Customizable ads
One of the most attractive elements of Facebook advertising is its customization potential. Because the platform has so much information about each user, you can target your ads based on almost any demographic feature you can imagine, such as:
Gender
Age
Marital status
Career field
Interests
Location
2) Largest social media audience
Let’s start with the sheer size of active users on Facebook. Facebook now boasts 2.6 billion monthly active users; there are 7 billion people in the world! Speaking of the world, the Facebook user base covers many countries, leaving you an opportunity for vast growth. With so many people actively using Facebook, your target audience will be on the platform.
3) Powerful audience targeting
Facebook has a ton of information about its users, and marketers can use this to their advantage. Audience targeting can be drilled down to age, gender, location, interests, relationship, education, and many more. No other social platform compares to this specific type of targeting.
Audience targeting gets even more powerful when you build your custom audiences. By dropping in a tracking pixel on your website, you can place your ads in front of an audience already interested in your brand or product.
4) Generating leads and traffic
With the right pieces in place, you can generate a significant amount of website traffic, and track them as a conversion or lead. Facebook has multiple ways to advertise specifically to your objective.
5) Helps both businesses and customers
With paid advertising, both businesses and consumers win. Businesses can reach their audiences in ways they couldn’t with organic, and they can easily track their online and offline ad performance. As for consumers, they will see the advertisements that apply to them, and they will have easy access to businesses’ information.
6) Facebook ads remarketing
Remarketing means advertising to audiences or visitors that have already previously interacted with your brand or asked about your business. Usually done through cookies/session tracking.
One of the benefits of Facebook advertising for your business is that you can use this strategy to increase revenue, boost conversion rates or get better ROAS.
7) You can add a custom Call-to-Action button
Most digital ads have a CTA (call-to-action) button that will take your audience to the desired destination, like your website. This is effective because you quite literally have to tell people what to do. Then, they’re far likelier to do it. It sounds simple, but it makes a vast difference in performance of your ads.
Conclusion
What we must keep in mind that it is important having a steady supply of organic postings. These posts will be available to individuals who are looking, including visitors to your social profiles and pages, even if their reach will be far lower than if they were promoted.
A sponsored Facebook advertisement that directs a user to a company's Facebook page and then to the website or store for product purchase which would be just perfect. The synchronisation of both paid and organic posts will result in more consistent engagement and a higher return on investment.