A couple of days ago, it was announced that gen z will soon replace millennials as the largest generation. In spite of their size, they don’t often command much attention, which is unfortunate, as their needs are very different to millennials and the rest of us. Here are some tactics to grab their attention:
1) Be Gen Z Friendly With many companies still working out how to be good and relevant to gen z, this is something that you want to start doing as early as possible. If you aren’t ready to embrace gen z, you are missing out on a lot of business. Be open to gen z, be open to listening to what they want, and be open to working with them.
2) Don’t ignore the importance of your online reputation. If you ignore your online reputation, you are missing out on a lot of business. Gen z is very savvy when it comes to social media, and if you want them to respond to you, you need to be present on social media. If you want to get on their radar, you need to pay attention to what you say and do online.
3) Listen to the needs of your customers There is a danger in that you try to copy the behaviour of your customers in order to get the attention of your gen z customer. If you want your customers to be your best advertising, then your best advertising is you. If you want to make sure you don’t do this, then you need to listen to what your customers are telling you, and take that into consideration when designing your strategy.
4) Understand the importance of storytelling Some of the marketing strategies that worked to get millennials on board with a business will not work for gen z. Gen z’s attention span is much shorter, and they will quickly switch off from you if they aren’t engaging with what you have to say. Instead, gen z wants you to tell a story, or make them want to know more about what you have to say. Stories are important to gen z, and they make them feel like they are part of your brand. It is much better to be creative with your storytelling than it is to have a dull company video.
5) Keep things fresh and interesting. Gen z is going to check your social media outlets every day, and if you want them to continue to do this, then you need to keep your content fresh and interesting. Your content needs to be relevant to your brand and your customers, and it needs to contain the right mix of social media elements. If you can’t do this, you will soon lose their attention.
6) Include gen z in your marketing. Your marketing strategy is important, but so is your strategy for engaging with gen z. When you think about marketing, think about the words that are being used. Millennials want to be the consumers, not the products. Make it easy for them to do this by providing them with resources to help them. They want your products, but they want to choose to use them. So, make sure that your marketing strategy includes an element of engagement.
7) Embrace the future We can’t ignore gen z’s impact on the current way of life. The world they are entering is going to be completely different from the world. The only thing that will keep them happy and give them good experiences is good technology, and it is the job of all the companies in the world to ensure this happens. If you think about how technology will change the lives of gen z, then you will know why you should have the tech at the core of your business. The only way you can be successful is by being at the forefront of this revolution.
8) Keep it short There is so much more that we could have said, but for some reason, these were the most important. Your company video is a great way to make a great first impression, but only if you keep it to the right length. Gen z don’t like to be kept waiting, and they want the information as soon as possible. Keeping it short will allow you to get straight to the point and allow them to make a positive first impression of you and your company.
These are just eight points of advice to help you with making the most of your gen z marketing strategy. Make sure you do these before your next customer research project. If you get it right, you can enjoy their business and their loyalty.